IoBM’s short films highlight society, personalities: Festival enthralls faculty, students


KARACHI: Institute of Business Management (IoBM)’s Media Society has organised a film festival featuring shorts films by students of different universities at IoBM.A number of short films made by students of different varsities were screened were highly applauded by the audience at the event.Around 12 films were selected to be screened covering a wide range of issues concerning society and people’s personality. The event was the manifestation of how rapidly the Pakistani society and its youth were getting accustomed to the technologically advanced means of communication.The film ‘Chatni’-shot by Syed Zulfiqar Ali Bhutto Institute of Science and Technology (Szabist)’s students winning the first prize of Rs 25,000 was an innovative comedy attempt revolving around the life of an engineer who in the end could not give the interview in an industry just because of a ‘Chatni’ (a locally made spicy sauce) which caused him diarrhea.Another remarkable film was ‘Gullak’-created by a students’ group of Karachi University (KU) Visual Studies, which reflected the other side of smoking that might lead to drug addiction. The film also addressed the issue of irresponsible attitude of parents, who can adversely affect the life and future of their child.Sheermal-a masterpiece created by KU Visual Studies’ students debunked male-chauvinism and ‘honour’ of Pakistani man in which a father was shown not earning anything for his family and repeating the term ‘honour’ time and again whenever his wife asked him to work as a refrain.Ejaz Wasay head of the Department of the Media Studies of IoBM said it had been for years since the college started its media programme considering it the most productive programmes at IoBM.He remarked the graduates-to-be were already being offered jobs in national media houses due to their skills and talents, as they have been equipped during study at the college.When asked what he thinks of the event and its relevance with today, a media student at the college said, “All the short films shown today were the reflection of our society and issues being faced. Faiz Ahmad Faiz once said, ‘Hum parvarish e looh o qalam kartay rahayn gay-jo dil pe guzarti hay raqam kartey rahan gay. (We will keep nourishing our pen to write and we will keep expressing our sufferings). This verse is still relevant and I believe students have been going in the same direction as they see, understand societal or personal issues and put them their films. We need such artworks, which is indeed conducive to progress and awareness.The event ended with a theatre played by the ‘Nautanki Gang’ group run by the IoBM students with a hundreds of students at the IoBM auditorium that echoed with the applause while the actors impressed the viewers with their talent.

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