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Visa unveils innovative programme for customers


KARACHI: Visa the global leader in payments and International Federation of Association Football (FIFA)’s exclusive financial services partner for the 2014 FIFA World Cup Brazil shared its global FIFAWorld Cup activation programme across the Middle East, which would enhance the sporting experience for millions of fans, clients and partners in 104 countries worldwide. Engaging film and print spots featuring Nobel Peace prize laureates, alongside dynamic and interactive social engagement programes and a seamless in-stadium payment technology experience, enables fans at the tournament, or anywhere in the world to be part of the FIFA World Cup celebration. Our goal is to make it easy, engaging and relevant for everyone, everywhere to connect to FIFA World Cup and be part of the collective experience, said Kamran Siddiqi Group Executive Central and Eastern Europe, Middle East and Africa (CEMEA) Visa Inc. From immersive fan engagement programs to innovative partnerships that help advance the next generation of payment technologies in Brazil, Visa is connecting more people than ever before with this momentous global event. 

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