NCA holds lecture on TV channels’ race for rating

LAHORE: The Archives Department of the National College of Arts (NCA) on Monday organised a lecture on ‘Race for Rating and Pakistani TV Channels’ by renowned journalist Sohail Warriach. NCA Principal Dr Murtaza Jaffri, faculty members and a large number of students were present on the occasion. During his address, Sohail enlightened the participants about the process of measuring rating of TV channels. He said that although the media had become an industry, its duty was to spread awareness among the people. He, however, said that the media was not a ‘leader’, and that expectations from it as a leader were not right. He said that the duty of the media was to communicate different views over an issue. He said that fortunately, Pakistani media succeeded in presenting the truth. He further said that it was high time that every citizen should come out and play his due role for the development and betterment of the country. Earlier, Dr Murtaza Jaffri while welcoming the guest speaker said that keeping in the view the importance of the media, the college had organised the lecture for the students in order to develop their understanding about the working of the media. Dr Murtaza also presented a painting to the guest. 

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