Sir: In 1996, the United Nations General Assembly declared November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.” World Television Day “is not so much a celebration of the tool, but rather the philosophy which it represents. Television represents a symbol for communication and globalisation in the contemporary world,” the United Nations stated. On this day of global observance many countries around the world had special programmes broadcast. Many articles were written and radio programmes were aired. Similarly, Punjab University’s Institute of Communication Studies (ICS) organised an event on Friday in connection with World Television Day to stress the importance of electronic media. Students at the event were seen carrying placards with slogans, engraved with the benefits of television for our society. Television is an important tool today. Universities with media studies programmes should encourage the observation of this day in collaboration with news channels and other media outlets to increase the importance of television for us. ONUSHA AHMAD Karachi