Sir: In a society that functions at a high speed, fast food has quickly been adopted as the preferred food of choice. Fast food restaurants and their advertisements are permeating our neighbourhoods, schools, television, and culture. Corporate goals aim to make food chains more geographically accessible, adding more and more chains to our neighborhood streets. Food industries are successful because they offer consumers a quick, cheap, convenient and tasty meal that is all too often high in fat and salt content and low in fibre and calcium. Unhealthy processed foods such as these are a potential health threat since they contribute to the increased prevalence of obesity and chronic disease among the people. Obesity is becoming the largest public health concern, especially among children. Obesity increases the risk for high cholesterol and fatty streak development, which translates into greater risk for cardiovascular disease. One meal at a fast food restaurant may contribute a significant amount of fat and sodium for the day. High fat diets and bigger portions in combination with decreased physical activity play major roles in the obesity epidemic. It is apparent that fast foods are always a temptation because they are widely available, convenient and cheap, but as parents and educators it is important to set examples for children to emulate. Parents and educators can be more involved in increasing awareness regarding the negative effects of fast foods and discourage children from consuming them. Parents and teachers can educate and empower children by involving them in creating simple, fun, and creative homemade alternatives. ZAIN ALI Lahore