Sir: Environmental pollution is rapidly increasing but people still have not grasped its harmful impact fully. Even the social and electronic media does not bother to focus on or emphasise this matter. Pollution can be reduced by taking different measures. Recycling is one of the most effective ways to fight environmental pollution. Plastics, cans, bottles, cartons and metals can easily be recycled into new products. Schools, colleges and universities should collaborate and organise awareness campaigns to highlight the importance of the need to minimise this pollution. SANA SHAFIQ Karachi