Sir: With the world’s population nearing seven billion, humanity faces critical demographic challenges. When considering all the factors of overpopulation, the future holds a bleak picture of nations fighting for survival. Unfortunately, due to illiteracy and lack of awareness the population of Pakistan in general and Punjab in particular is also increasing with each passing day. The increasing ratio of population is a grave problem for countries like Pakistan. The social well-being of people is the prime responsibility of the state and population welfare is its important part. In order to promote and protect the rights of citizens, the Punjab government endeavoured to take steps to control the increasing rate of population. Consequently, in the light of directions of Chief Minister Punjab Shahbaz Sharif, the Population and Welfare Department took a lot of initiatives to control the ever-increasing population and has promoted more awareness regarding the reproductive health. The government has paid special attention to the healthcare of mother and children also. Moreover, by optimally using all means of communication, different awareness programmes including Family Planning are also in progress to achieve the desired outcome. All these programmes include awareness related to gender equality, change in social behaviour and last but not least the promotion of the concept of small family. With the help of Punjab Information Technology Board, all the data record of Tehsil Population Welfare Officers working in welfare centres established at every Tehsil have been computerised. All this has resulted in easy reporting and monitoring. Due to this, not only information regarding the performance report but data related to the ongoing activities at these centres will also be easy to obtain on a monthly basis. Family health clinics are the advanced centres of healthcare where every expert and staff provide services related to all aspects of reproductive health. Such patients are not only treated free of cost but medicines are also provided to them without any charges. At present, 118 centres are working in all District and Tehsils of the province. Family health mobile units have also been established to provide services to people belonging to remote areas of the province. Women Medical Officers are the in-charge of these units and trained staff provide services of family planning to people near their houses. Presently, these units are providing services in 117 Tehsils of the province. In a patriarchal society like ours, males are considered as the dominant force therefore, 1,560 social mobilisers have been recruited to spread knowledge and awareness related to child labour and family planning. SYED ALI QASIM Lahore