Sir: The Government of Pakistan has decided to remove the ambiguities in the code of conduct of the electronic media and to develop effective mechanisms for its implementation. For this purpose the Ministry of Information has decided to involve the students of Mass Communications in the process of strategy formulation. A consultative conference held at the Institute of Communication Sciences at the Punjab University on June 4 has been very fruitful. The discussion among the academicians, media experts and students brought about many new and interesting ideas. Involving the youth along with the other stakeholders is a highly commendable effort. Dovetailing wisdom with enthusiasm and fresh outlook (from youth) can help in an effective and sustainable media strategy formulation Ibne-Saleem Lahore