DMA generates Rs 13m for CDA

ISLAMABAD: The Directorate of Municipal Administration (DMA) of Capital Development Authority (CDA) has been playing a major role in the last few months to generate revenue for the civic body.
A CDA spokesman said that the Directorate of Municipal Administration (DMA) has achieved some important milestones in last few months. Sharing the details the civic body spokesman said that municipal Administration Directorate of the Capital Development Authority (CDA) has generated Rs.13 million on account of advertisement campaigns through streamers in the Federal Capital till the month of February during the current fiscal year and added that it was expected that CDA would achieve a target of Rs.20 million at the end of the current financial year. CDA’s Municipal Administration Directorate allows these advertisement campaigns of different institutions and companies through streamers in the city on fortnight basis. 
It is to be noted here that on the directions of Chairman CDA, Maroof Afzal, Directorate of Municipal Administration (DMA) introduced new reforms to increase its revenue generation through different mode of advertisements. Under new reforms the CDA has generated revenue amounting to Rs.13 million during the nine month, which is higher than the 10 years revenue generation due to its ongoing outdoor advertisement policy and it expected that at the end of the current financial year, CDA would achieve a target of Rs. 20 million.
Apart from revenue generation the DMA has also carried out operation against the illegal kiosks and other encroachments during the ongoing month of February. During its current drive against encroachment the DMA teams demolished 13 illegally constructed kiosks and other structures in different sectors of the city. Different teams of DMA barred the laborers from digging work at 17 different locations without permission and removed aerial cable from 16 locations. DMA has also issued notices to 10 shops for violating the trade license, 21 hotels for unhygienic conditions, 12 fair-price shops and 24 flower shops for violating municipal bylaws. Special teams of DMA have also issued notices to milkmen, wood-stalls and other shops in Melody Food Park for violating CDA bylaws. 
Moreover, Chairman CDA directed DMA to ensure implementation of reforms in revenue generation in a transparent manner so that revenue could be increased. Chairman CDA also directed the DMA to chalk out an effective policy of different modes of advertisement as the DMA has transparently auctioned the billboards, installed at different locations in the city. 
He in addition directed DMA to take concrete measures for up-gradation and improvement in municipal services to facilitate the citizens. He said that consistent operation would continue against the encroachments in the city, adding that stern action would be taken against the violators of municipal bylaws.

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