ISLAMABAD: The 8th NUML Sale’s Gala arranged by students of the Department of Management Sciences at a local hotel on Sunday attracted a number of visitors from the twin cities with unique products, giving an opportunity to the students to practice their maiden marketing skills.
The students of master in business administration (MBA), bachelor in business administration (BBA) and masters in science and business administration (MSBA) set a cornerstone of their future professional lives at the gala.
A total of 50 different stalls were set up at the gala and various products were displayed, with a focus on business and marketing disciplines.
One of the unique features of the gala was the “idea marking competition” in which students of BBA were tasked to come up with some creative and inspiring ideas to promote and highlight social and cultural issues in a way that public stands educated.
Pakistani and Afghan students of the university were praised for highlighting various issues, including ‘Plantation of Afghanistan’, ‘No Smoking – Start Living’, ‘Protest But Peacefully’, ‘Stop Toy Guns’, ‘Hygiene’, ‘Helping Hands’, ‘Respect Mother’, and ‘Patience’ through a very touching and artistic work.
Students from MS had set up stalls of cloths, shawls, stuffed toys, paintings, calligraphic work, perfumes, handicrafts, jewellery, shoes, decoration pieces, and electronic appliances at the gala, which were sold like hot cakes.
Fahad Muqadas, chief organiser of the gala, said the event was a blend of theoretical learning and practical experience of business, managerial, marketing and entrepreneurial skills.
“It prepares and leads students towards a professional life that involves entrepreneurial challenges,” he added.
Rabia Ejaz, a student of management sciences, said that it was really appreciating that the management had set a unique tradition of holding sales gala.
“It motivates students to conduct market researches, and teaches them event management, customer handling, public dealing, communication skills and customer service. As a result of this field training, students are hired by top notched business companies and syndicates as soon as they graduate from the university,” she added.
Speaking on the occasion, All Pakistan Trade Unions President Ajmal Baloch said, “Don’t keep your wealth, riches, knowledge and skills to yourself. The best marketing tip is to share them with others and God will help you in getting them multiplied.”
NUML Rector Maj Gen (r) Masood Hasan said the initiative of “idea marketing” was an impressive and worth-appreciating attempt, but such ideas were of no use until “we follow them in letter and spirit”. He said that student with their ideas and skills could be of great service to the community. “When a good idea is implemented and followed, others rush to follow and adopt it,” he added.
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