ISLAMABAD: The Pakistan Navy Engineering College (PNEC) of the National University of Sciences and Technology (NUST) won the media campaign trophy in the international event of Shell Eco Marathon held in Manila, Philippines.
A total of 109 teams registered for the event, of which 45 vehicles in seven categories were qualified to participate in the competition from various countries.
A total of six teams from Pakistan participated, including two teams from NUST-PNEC. Two vehicles – ‘Prototype’ and ‘Urban Concept’ – in the gasoline category were sent for the competition. Both the vehicles qualified the technical and safety inspection prior to the ‘on-track’ competition.
The urban concept vehicle won the 6th position, whereas the prototype vehicle secured the 11th position in the contest.
While competing for ‘off-track’ awards, team NUST-PNEC won the media campaign trophy. This is one of the six off-track trophies. The PNEC team won this because of their innovative approach for creating awareness and garnering support for their team in the Shell Eco Marathon, Asia.
Besides important traditional media partnerships, they went to various public for a, targeting college and school students, families and the community at large. They secured interest from local celebrities who helped attract a much wider audience through their own social media presence. Their communications mix and use of multiple channels and platforms were both effective and innovative in meeting their objectives.
The team from NUST-PNEC participated under the mentorship of Deputy Commandant Commodore Ather Saleem SI (M). The participants of the teams were Lt Sajid Jalil PN, Ansharah Riaz, Hassam Ahmed, Muhammad Haroon, Muhammad Usaid Faizi, Abdul Rafay, Asad Abdur Rehman, Waqas Anjum, Jawad Ali, Hassan Sulman Shaikh, Muzammil Ahmed, Muhammad Usama Mumtaz, Sayada Yusrah Shah, Muhammad Umer Abbas and Abdur Rehman.
Shell Eco Marathon challenges student teams from around the world to design, build and test ultra-energy-efficient vehicles. With annual events first held in America, Europe and then Asia, the winners are the teams that go farthest using the least amount of energy.
The events spark debate about the future of mobility and inspire young engineers to broaden the boundaries of fuel efficiency.
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