Glow, a reproductive health service, was announced on Monday as the Webby Award winner for best health and fitness mobile application.
The free app, available for iOS and Android operating systems, aims to help women take full control over their reproductive health and calculate when they are most fertile. Users begin by indicating whether or not they are trying to conceive, before adding personal health information, including weight, height, activity level, average menstrual cycle and body temperature.
“Glow is an ambitious enterprise where for the first time ever, our emerging ability to crunch and analyse vast quantities of data will be used to empower women (and couples) to take control of their reproductive health,” according to glowing.com. Paypal Co-Founder Max Levchin and former Google executive Mike Huang launched Glow in 2013.
“We’re beyond thrilled, to be a young start-up and to win in this new category,” said Jennifer Tye, Glow’s head of marketing. During its first six months, Tye said Glow helped more than 10,000 women across the globe to become pregnant. This marks the first year heath and fitness apps were given their own category.
The four other nominees: Win the Hour from Nike; Charity Miles, an effort helping athletes raise funds for charity; Touchfit: GSP from Zolmo and Walgreens, the official customer service app allowing users to chat with pharmacists and refill prescriptions.
Charity Miles was announced as the People’s Voice Award winner for best health and fitness mobile app. A ceremony will be held on May 20 at Cipriani Wall Street and it will be hosted by actor and comedian Patton Oswalt. It will be streamed at webbyawards.com.
In addition, 11 other apps ranging from personal wellness journals to allergen and symptom trackers received honourable mentions. WebMD, available for iOS and Android mobile operating systems, provides a symptom checker allowing users to indicate pain or symptom levels to learn about potential conditions or issues. “We are thrilled,” David Ziegler said.
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