Alaska sled-dog race organisers tell NY’s Idiotarod ‘cease, desist’

Alaska sled-dog race organisers tell NY’s Idiotarod ‘cease, desist’

The Iditarod, a gruelling multi-day sled dog race across Alaska, is not – not! – to be confused with the Idiotarod, a pointedly sillier affair due to take place this weekend with costumed participants racing modified shopping carts through New York City.
The organisers of the Alaska race, however, are taking no chances. This week, they got their lawyer to send a cease-and-desist letter to the organizers of the Idiotarod.
The letter, which Idiotarod organizers shared on their Facebook page on Friday, says the New York race, with its “slight variation” in name, is breaching the Iditarod Trail Committee’s trademark rights and said Idiotarod organisers risked a lawsuit to seek damages.
Jon Dawson, the Iditarod committee’s lawyer, wrote that the Idiotarod organisers were causing the public to associate the name “with an event that celebrates wacky costumes and antics over one that honours the endurance and athleticism of champion sled dogs and the courage and skill of the men and women that run them.”
On Friday, Idiotarod organisers called the letter frivolous, and said its 10th anniversary race, described on its website as an “urban spoof” of the Alaskan race, would proceed virtually as planned this weekend.
In an act of what they called appeasement, however, they said they would rename their race the Idiotarodorama (AKA the Desistarod). Still, they insisted that “no one in their right mind” could confuse the two events.
Whether sprinkling a few more letters into the name will avert legal troubles remains unclear.
Dawson, the Iditarod committee’s lawyer, said on Friday he had not received a formal response to his letter and could not comment further.
The next Iditarod race, which commemorates a 1925 rescue mission that carried diphtheria serum by sled-dog relay to the Alaska town of Nome, is due to begin in March in Anchorage.
The organisers of what is now being called the Idiotarodorama, whose identity is opaque at the best of times, declined further comment.
“Frankly, we’re cowering behind our anonymity,” an organiser, who did not give a name, said in a response to an email. “Legal stuff is scary.” 

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