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Soch debut in Bollywood with ‘Ek Villain’


From ‘Zeher’ to ‘Aashiqui 2’, when it comes to chart-busting music, as a director, it may well be noted that Mohit Suri definitely has the best track record. Bollywood’s director Suri, is known to have given Pakistani singers like Atif Aslam and Mustafa Zahid a big break in their careers in Bollywood. Once again, Suri is all set to bring in well-reckoned Pakistani musicians, but this time to the contrary, it’s a Lahore based ‘band’ “SOCH” in his forthcoming romantic-thriller ‘Ek Villain’. 


The track titled “Awari”, is written, composed and rendered by Adnan Dhool and Rabi Ahmed of Soch. In contrary to the original version featured in Nescafe Basement (Season 1) under the mentorship of Xulfi in 2012, “Awari” in ‘Ek Villain’ will feature female vocals of the US-based Momina Mustehsan, in a duet with Adnan Dhool.


‘Ek Villain’ stars Sidharth Malhotra and Shraddha Kapoor in the lead roles, while Riteish Deshmukh makes his debut as an antagonist with this film. ‘Ek Villain’ is produced by Ekta Kapoor under the banner of her production house Balaji Motion Pictures. ‘Ek Villain’ is expected to release on June 27, 2014.


Soch is an exclusive PMR (PakMediaRevolution.net) and Indya Record artist, and hence not a new name to Pakistani music fans. With their songs like “Bandeya”, “Hamesha”, “Arz”, “Uth Jawana”, ”Khabar” (OST ‘Chambaili’) and “Jinnah”; Soch is known for its bold and thought provoking songs. 


The news of “Awari”, another soulful number by Soch, being featured in Suri’s has come to no surprise to the Pakistani fans and people who know Soch. 


Band members of Soch, vocalist/lyricist Adnan Dhool and gutiraist/lyricist Rabi Ahmed are one of the pioneering artists of Pakistan’s award-winning Nescafe Basement. Featured in season 1 of Nescafe Basement in 2012, both Adnan Dhool and Rabi Ahmed of Soch were mentored by none other than Pakistan’s well acknowledged maestro Xulfi. 


“Awari” by Soch, was originally featured in Nescafe Basement in 2012, which in no time, gained popularity and has so far been rated as the most popular track of Nescafe Basement, Season 1.


The video shoot for “Awari” is due next week and will feature Prachi Desai in a glamorous guest appearance. The actor to feature in “Awari” is still kept a secret. 


“Awari” is not a typical item number that every bollywood movie has. “Awari” will be filmed as a rock-style bar track, laden with emotions and is in fact, organic to a pivotal sequence in the film’s second half. Prachi fell in love with the track on first hearing and the plan is to style her in a never-seen-before avatar.

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