Farhad Humayun pleased by Pepsi Smash win at PAS Awards 2014


Pepsi Smash, oneof the most exciting projects of our music industry to be launched in recent times and produced by the talented Farhad Humayun, has been awarded in the Beverages-Cold category at the prestigious PAS Awards 2014 held recently in Karachi. The PAS Awards, organised by the Pakistan Advertisers Society, are one of the most recognised and credible advertising events in Pakistan. Humayun is ecstatic over the win. Commenting about being a part of the project and the award won by the show, Humayun said, “I work as a performing musician, music producer/video director. My job is not only to execute shows like Pepsi Smash but also to develop concepts and an entire philosophy that goes behind a campaign. Any campaign by a brand is launched to boost sales of the company’s products. It’s a big responsibility since millions of rupees and reputations are depending on it. I’m happy that the brand Pepsi Smash has been noticed and has won this award. Although I’m not involved with Pepsi Smash any longer, I wish the new team best of luck and look forward to what they produce in season 2.”
Award-winning video director of Overload’s “Ankahi”, “Batti”, “Mela Kariyay”, “Jeet” and recently Maha Kazmi’s “Nazar”, Humayun directed the visual of Pepsi Smash himself because it was based on a vision he believed in when he started the online show ‘Live At The Apartment’ with various artists.

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