Designer Rahul Mishra paid tribute to India’s craft industry and said fashion could help empower poor Indians after winning the international Woolmark Prize at Milan Fashion Week on Friday.
“It can help for the empowerment of people who do not have enough so I celebrate it for them,” an emotional Mishra told reporters after receiving the award from a star-studded jury including Gucci’s creative director Frida Giannini.
The annual prize, sponsored by the Australian wool industry, was first awarded to Yves Saint Laurent and Karl Lagerfeld in 1954 and is held in a different fashion capital every year.
Mishra’s subtle and entrancing collection featured lotus and cityscape wool-embroidered patterns and the palette was entirely of whites and yellows.
It was greeted by overwhelming applause from assembled fashionistas and Giannini paid tribute to a “passionate young man”.
“My biggest inspiration came from Buddha’s idea that a lotus is an embryo of the world. I’m a story teller, I love telling stories!” he smiled, explaining the designs were intended as “a journey”.
Mishra, who is known for his support for the Indian handloom industry and sustainable design advocacy, said the prize would be a boost for the sector.
“There are a lot of craftsmen and a lot of young designers out there who will believe in the craft even more,” he said.
Mishra is a graduate of India’s National Institute of Design in Ahmedabad and was ranked among the 25 most influential Indians by Elle magazine. In 2009, he became the first non-European designer to win a scholarship at Milan’s Istituto Marangoni fashion school. Asked about his plans, Mishra said he wanted a catwalk at one of the fashion weeks in London, Milan, New York or Paris “and to be able to create big business for me and for my people.”
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