The Wedding Affair Pakistan 2014, a one-stop solution expo for the upcoming Wedding season was organised by Production o21 and S&S event designers was held on Saturday and Sunday at The Palm, Clifton, Karachi.
Pakistan’s biggest bridal expo, the Wedding Affair Pakistan was a platform for obtaining unique and innovative ideas for your wedding and for businesses to market their products and service. Visitors were be able to not only save considerable time in planning their wedding festivities, but also had glimpses of whole host of wedding related products and services gathered at one place. Allowing them to create their ultimate wedding day experience, this was simply the best way to shop, plan, sample or simply gather information.
The organisers partnered with the best to make the event worthwhile for its exhibitors and visitors; PR of the event was handled by Tehmina Khaled’s Take II Client Management, advertising by Sell Out Magazine, CityFM89 was the radio partner and Karachisnob.com was the online partner of the event.
The Wedding Affair Pakistan featured a wide array of products and service providers consisting of bridal apparel, footwear, accessories, beauty and grooming services, photography, wedding planners, decorators and caterers etc, from which the visitors could select and compare according to their varied tastes and preferences.
A variety of brands were featured including Arrijaal, Arsalan Ahmed, Ghunghat, Irum & Komal, Mifrah, Mona Humayun, SY by Sidra Younus, Umsha by Uzma Babar, Vasim Asghar, Wardrobe by Shamsi, Designers and Fashion Forum comprising of Amb’s Secret, High Street, Madiha Gohar, Mariam Bukhari, Muzna’s Malboosat, Naima Akram, Shaista Barry and Zubia Motiwalla.
Other exhibitors also include Art of Linen, Blue Fish (Bose), Design & Depth, Habitt, Lifestyle, Venus Beauty Salon ‘N Spa by Dr Sima Jilani, Anzu Wrappings, Funkaar, Vanilla – The Card Factory, Ash L’amour, Designers by Imran Adil, Jewels Décor, Girly.pk, Juwelen, Midas, Petit Tresor Jewels, Selections, Singhar, Sulafah’s Fashion Store, The Legend, Perfect Match, Umair Bin Nisar Photography and Dimensions Event Management and many more.
With the success of Eid Bazaar in 2013, the organisers came up with the Wedding Affair Pakistan as a marketing initiative designed to promote the local wedding industry in Karachi. Commenting on the event, the organisers said, “The Wedding Affair strives to bring value to both the exhibitor and the visitor by remaining creative with the attractions at the show and with the extensive marketing communications. We wish to make ‘The Wedding Affair Pakistan’ the largest Wedding Expo to be held every year.”
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