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Day 1 of PFDC Sunsilk Fashion Week 2014 kicks off with much fanfare!

* Day 1 line-up includes High Street Fashion Segment by MK Nation by Karma, ChenOne, Ittehad Textiles, Prêt Shows by Mohsin Ali for Libas, Nickie Nina, Sania Maskatiya, The House of Arsalan Iqbal, Ali Xeeshan Theatre Studio, as well as debuting designers: Amina Malik, Seher Tareen, Hira Ashfaq, Sarah Awais and Hammad Sadiq, with hair, make-up and styling done by the creative team at Nabila N-Pro
photos by dragonfly

The PFDC Sunsilk Fashion Week 2014 (PSFW) commenced on Thursday with a total of nine fashion presentations featuring the likes of some of the industry’s big wigs, like Mohsin Ali for Libas, Nickie Nina, Sania Maskatiya and The Ali Xeeshan Theatre Studio. Hats off to HSY and his team for the fantastic choreography!
Held at the Expo Centre, Lahore, the evening segment began with a High Street segment featuring MK Nation by Karma, ChenOne and Ittehad Textiles. 
MK Nation by Karma showcased their spring/summer 2014 collection titled ‘Style Squad’. The collection comprised of en vogue tongue-in-cheek, retro-mod, clean chic, uber cool and statement-centric staple separates designed for the fashionably definitive closet. 
ChenOne’s ‘Pareesa High Street by Sahar Atif’ Spring/Summer 2014 collection titled ‘The Darling Buds’. Inspired by spring, the collection was an amalgamation of sophisticated floral prints with modern contemporary fabrics and cutting edge silhouettes. 
Ittehad Textiles’ ‘Neoterica’ collection, inspired by various cultures from around the world, featured interesting mens’ wear pieces from the brand’s I-Man range. The spring/summer 2014 collection came in contemporary and stylish cuts merged with embellishments, on bright colours as well as earthy tones. Renowned media personality Juggun Kazim walked the ramp as the celebrity showstopper of the brand’s fashion presentation.
The prêt shows opened with Mohsin Ali who had collaborated with Sehyr Saigol’s leading designer label Libas for a collection titled ‘Crystal Macaroon’, bringing Mohsin’s quirky, cool and eclectic style to Libas’ timeless aesthetic. The collection drew inspiration from Paris in spring, featuring embellished, pastel coloured organza and silks and showcased trends including sheer fabrics, crop tops, layers and luxe sporty. We loved the chic and glam cuts, as well as the super cool sneakers!
Designer duo Nickie Ali and Nina Khan followed with their Katcha Taanka collection, inspired by gypsy women and circus performers with nomadic lifestyles. The variety of cuts, colours and tops made up for quite an interesting collection, and the duo had paired their outfits with fun en trend printed mules. 
Karachi-based Sania Maskatiya closed Act One, with her Kuamka: Awakening collection, inspired by the spirit of Africa, which truly captured the ethnic culture and flavour of the continent. Maskatiya stayed true to her signature colours and prints, but was refreshingly experimental with cuts and design philosophy.
The Bank Alfalah Rising Talent Show comprised of five distinct debuting designers featuring Amina Malik, Hammad Sadiq, Hira Ashfaq, Sarah Awais and Studio S by Seher Tareen. Tareen’s collection, inspired by Gustav Klimt, exuded a sensual femininity and poise and a loud colour palette. Sadiq’s line was based on concepts of infidelity – to one’s country and to each other – and featured a dark colour palette and flowing cuts. Malik’s Functional Redefinition – Origami collection aimed at introducing new trends to the show with elaborate digital printing on outfits, as well as a sophisticated colour palette comprising white, gold and beige. Hira Ashfaq’s Symbols of Allama Iqbal collection comprised of metallic colours with a standout appeal perfectly complementing the digital prints. Sarah ventured into Arabian fashion with her Dramatic Veils collection, comprising bold greens and reds with a heavily embellished front. 
Debutant Arsalan Iqbal was up next with his collection titled ‘Cargwar’, which was inspired by the myth of Odysseus, oft thought of as “Odysseus the Cunning”; the master of disguise in both appearance and voice. Iqbal’s draped tops and palazzos were a great hit.
Ali Xeeshan closed Day One of PSFW with his ‘Trouble’ collection. Inspired by the charm and magic of the Silver Screen, particularly the casts and characters of the typical old school ‘60s and ‘70s cinema, the collection flirted with the dreamlike process of filmmaking and provided an escape from the real world. Xeeshan’s menswear collection stole the show with slim-fit T-shirts comprising subdued shades of hot pink, beige and brown. The very interesting artistry implemented on the shirts accentuated masculinity and the models carried it with grace. 
See you at Day Two!

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