Microsoft wins DVD battle

Blu-ray on Wednesday said Microsoft Corp has won the DVD technology group’s backing of a video compression standard for new high-definition discs, marking an advance for the software maker in an emerging consumer electronics arena. Two consortia, Blu-ray and HD DVD, are competing to become the technology for the next generation of DVDs which can store high-definition movies and many times the data of today’s discs. Microsoft is not guaranteed that its technology will be used by movie companies and others who produce advanced DVDs since content makers can choose any approved standard, but getting approval from a consortium is a major step in that direction. reuters

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