S$400,000 spent to rename Marina Bay... Marina Bay
After spending S$400,000 ($240,964) to come up with a suitable new name for the revamped downtown Marina Bay, Singapore has decided to stick to, well, Marina Bay, media reports said Friday.
The city-state’s urban development authorities and global branding company Interbrand spent months deliberating over 400 potential names before settling on the original moniker, according to the Today newspaper. The $400,000 financed a massive branding exercise that involved market tests, focus group discussions and consultations with developers and the general public, Today said.
Finding the right name for the city-state’s revised downtown, which will include the much-debated resort casino, a new business district and swanky retail outlets, was a process akin to parents deciding on a name for their child, National Development Minister Mah Bow Tan. afp