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Gay marriage is on the cards

Here come the brides - that’s the message inside one of a new line of gay-themed greeting cards that are filling a small but growing niche, as same-sex marriage becomes a reality.

With hundreds of gay and lesbian couples set to legally wed beginning in Massachusetts, gay wedding cards are in demand. So, too, are gay wedding invitations. And here’s a reminder for next year: gay anniversary cards.

The titans of the $7 billion US greeting card industry, Hallmark and American Greetings, offer hundreds of different cards for every holiday and occasion, but they have not specifically targeted gays and lesbians.

It is the smaller players - gay-themed businesses like 10 percent.com, Pink Rainbow Galaxy and Heygirl - who are exploiting the market segment. —Reuters

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