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Elvis Presley shop opens in Vienna

A shop dedicated to selling Elvis Presley memorabilia is opening in Vienna next week. Elvis fans will be able to find shelf upon shelf of related items at the shop in the upmarket Alsergrund district.

Items range from cheap souvenirs to £1,300 authorised copies of Elvis suits made by the singer’s tailor. The store is also far larger than any of the nearby stores dedicated to more traditional Vienna Musical greats like Beethoven and Mozart.

“People can buy anything Elvis related here, from cheap trinkets to high-quality products,” said owner Wolfgang Hahn, who is a friend of Presley’s widow Priscilla. A guitar once played by Presley and several authentic autographs and guitar picks will be on display in a small museum in the shop.

Hahn said: “I want to make Austria a mecca for Elvis fans. And I want people to know how original Elvis was. A phenomenon like that will probably never come around again. Elvis is one of the most undervalued artists ever.”

The shop will also provide its own shuttle service to Vienna from all over Austria. ananova

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