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Friday, September 12, 2003 E-Mail this article to a friend Printer Friendly Version
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Unilever launches Supreme Ishq ‘Anarkali’

LAHORE: Pakistan Unilever has recently launched a song titled Supreme Ishq “Anarkali” for its best-selling Brooke Bond Supreme brand tea.

The song is based on the Anarkali and Prince Saleem love story. It has been released keeping in mind the success of last year’s song “Supreme Ishq”. The song has been composed, produced and directed by Shaoib Mansoor. Mr Mansoor researched history for the song’s composition. The video depicts the romantic and tragic love story and captures the essence of the Mughal era. With magnificent sets, the video created a stir among music lovers. It was launched on September 4 at the PC Hotel in Lahore. Unilever Beverages Director Rizwan Jamil, Supreme Marketing Manager Kashif Effendi and Brand Manager Rahat Junego were also present. —PR

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