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Secrets of e-commerce: a valuable business guide

Staff Report

LAHORE: The number of internet subscribers in Asia/Pacific region is constantly on the rise and has reached 4 million mark, this was revealed in a book entitled ‘Secrets of E-Commerce,’ launched by Minister for Science and Technology (MoST), Dr Atta-ur-Rehman here Saturday.

The book highlights the potential of electronic commerce in Pakistan which is relatively new and its usages are alien to most business enterprises in developing countries. The International Trade Center (ITC) in collaboration with SMEDA (Small and Medium Enterprise Development Authority) has addressed this problem by launching a comprehensive publication highlighting issues concerning electronic commerce. The book answers commonly asked questions on various aspects of E-commerce.

The book also addresses issues such as understanding of various technical terms, devising electronic commerce strategies, protecting consumer privacy and intellectual property, sending electronic signatures and generating traffic for small and less frequently visited websites.

The book also provides information on online procurement, describes role of ITC in providing assistance in e-commerce, programmes and services offered by other international bodies. Its appendices include text of United Nations Economic Commission for Europe (UNECE) electronic commerce agreements and summary of Pakistan’s national e-commerce strategy. Also included are the listings of Pakistan’s Internet Service Providers (ISPs), export development organizations and a questionnaire for ITC survey of SMEs.

The book, which has already been launched in 32 countries, is a part of the ‘Trade Secrets’ series launched by ITC. As regards the book meant for Pakistan, all the required local information has been provided by SMEDA.

Within the annexure of the book, a list of relevant government departments and private sector institutions has also been included.

The book can be used as a reference tool by small business consultants who need a credible and quick guide on basic issues of electronic commerce.

Its importance as a textbook cannot be underestimated as it can be of tremendous benefit to students and instructors of electronic commerce.

Secrets of E-commerce is a new guide for small and medium sized exporters planning to expand their sales in foreign markets by using electronic commerce as a sales marketing and communication tool.

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