Father’s Day tomorrow
ISLAMABAD: The Rutgers WPF has launched a campaign titled ‘Greening Pakistan-Promoting Responsible Fatherhood’ on Father’s Day tomorrow (Sunday) across Pakistan to promote active fatherhood and responsibility for the care and upbringing of children.
The campaign is focused on transforming rigid perception of our society where men are considered to be only providers and breadwinners while women and girls are generally expected to give care for children and be chiefly responsible for reproductive aspects of family life.
Due to these set patterns, fathers are usually more responsive to children but less expressive in showing emotions towards his children.
This initiative has been carried out for the promotion of responsive and care giving fathers for prevention of child marriages and domestic violence to create an enabling environment where women and children can access their basic human rights. The responsible and supportive fathers are the focal point of this campaign and will be engaged to advocate for providing a non-violent environment to children at home to transform their behaviour towards strengthening the gender equality and empowering the women.
Most importantly, this campaign will effectively contribute to strengthen the advocacy efforts for required legislative reforms on domestic violence and child marriages.
For the campaign, local CSOs and community leaders will be sensitised on the concept of responsible fatherhood through varied awareness raising the activities.
The media campaigns, including radio messages and television talk-shows are the most important feature to sensitise different stakeholders on the targeted issues at all levels.
For more effective results, there is also a need of civil society organisations working on the same thematic area to join hands for this initiative. The campaign will conclude on next Father’s Day in 2014.