Course on successful brands on 20th

KARACHI: A daylong course has been organised by the Karachi School for Business and Leadership (KSBL) will be arranged here on March 20.

The organisers said on Sunday that the theme is ‘Building Successful Corporate Brands in Pakistan’. This course has been designed for the senior executives of public and private organisations who are responsible for institutional communication, marketing and advertising as well as those working with advertising agencies and branding consultancies.

The course would be conducted by a former federal minister Javed Jabbar, who is well known in the corporate world as a thought leader in the area of corporate brand building and growth. He is the founder and led for 20 years the MNJ Communications Limited.

The organisers further pointed out that this programme will examine brief case studies of brands of all principal types in Pakistan, and aims to inform, stimulate and challenge participants to pursue new productive directions in their respective fields. This programme is designed to help participants identify the factors and decisions that determine the birth, growth, stagnation, failure or success of brands, enhance their knowledge and brand-building leadership capacity, and pursue new productive direction’s in their respective fields. app

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