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‘Mail through Pakistan Post losing popularity’

ISLAMABAD: The number of mails received by the Pakistan Post is decreasing by 20 percent annually and if the situation persists, the department will become useless in the next five years, said Communications Minister Muhammad Shamim Siddiqui on Thursday.

He was addressing the launching ceremony of the ‘New Corporate Identity of Pakistan’ and ‘Collection of Utility Bill Payments from Your Doorstep’ schemes at the Postal Staff College on Thursday.

He said that emails were more popular than formal letters. He said the Pakistan Post must improve its money order and life insurance services because “it could not depend on the posting of letters now”. He also asked the department to introduce banking services by coordinating with commercials banks. He urged Pakistan Post employees to work more diligently to ensure its survival in this era of competition.

Pakistan Post Chairman Arshad Khan told participants that his department had made a deal with PTCL and Sui Southern Gas Pipelines Limited under which Pakistan Post would collect Sui gas and telephone bills from customers’ houses. He said that Pakistan Post had created a Universal Access Number (UAN) for the service. He also announced department plans to introduce a system through which people could post their mails on its official website, adding that the printed version of the mails would be delivered to areas where the Internet was inaccessible. He said the facility would be available in both English and Urdu. The minister later unveiled Pakistan Post’s new corporate logo and applications of its new brand identity. staff report

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