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Boutique featuring Indian clothes

By Shoaib Ahmed

LAHORE: Alyia Aftab, a fashion designer, has decided to establish a boutique selling Indian women’s wear in Lahore.

The boutique ‘Aura Collections’ will be launched on November 16 (Wednesday) at Royalton Event Complex, Sherpao Bridge. It will feature casual and formal Indian women’s clothing with traditional embroidery and trendy clothes for weddings. Aura Collections is Aliya Aftab and her partner Afiya Wasim’s idea and Ms Aftab chose the clothes for it, made by Indian designers in Delhi, Jaipur and Mumbai.

Ms Aftab told Daily Times that the collection would delight Lahore’s women and that she also had plans to introduce local embroidery, which would be a great success. She said the boutique had a remarkable stock of designer-wear by Manish Malhotra, Rohit Bal and Satya Paul; an exclusive range of handmade parsi gara saris, kashmiri kurtis, phulkari suits, lehngas with Swarovski crystals, distinctive metal work and embroidered pashmina shirts.

A unique collection of gold plated jewellery encrusted with stones was also available, she said, adding that the collection included magnificent bridal and wedding sets, traditional earrings and dazzling bangles. She said the boutique would emerge as an exclusive spot for jewellery, bridal wear, casual kurtis and shalwar kameez, offering the best from across the border.

She said that she had used crepe, georgette, raw silk and tussar silk to make the clothes. “I will not have cheap imitations and knock offs that ultimately cheat the customer,” she said and added that the designs were impossible to imitate because of the unavailability of materials in Lahore. Ms Aftab said that clothes had been stitched using techniques that were unknown to local tailors. “The price tags will give men something to be happy about,” she added with a smile.

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