Zong to invest $1 billion to roll out 3G/4G

KARACHI: With the winning of 3G and 4G licences, Zong has decided to invest $1 billion more in infrastructure advancement to roll out of the next generation technologies across the country.
The 3G services will be available to Zong’s consumers within the next few months. Sikandar Naqi, Adviser to the Zong CEO, while talking to Daily Times, said, “The company has started testing 3G and 4G services in some areas of Lahore and Karachi from various towers while they would be rolled out completely in major cities of Pakistan by the end of October 2014”. The commercialisation of 4G services for the consumers might take some time as the company has to enhance the network capability and develop infrastructure, he said. 
For this the company intends to invest almost $1 billion. He said that the company wants to enforce 4G services immediately but the process requires sometime as the company has to deal with vendors, manufacturers while setting up of necessary installations for 4G network will also cause some delay. Having 10 MHz spectrum for 3G and 4G licences, Zong will be able to offer cheaper rates for the next generation technologies’ services as the Chinese giant has full advantage over its some peers those won 5Mhz bandwidth licences. The network that has doubled the bandwidth to allocate within a cell (area) means that they can spread their signals using same frequency over larger areas, yielding less equipment cost, an expert said.
Naqi confirming the benefit of 10 MHz bandwidth said that Zong is always believed to offer quality services in cheaper rates, so the policy also be followed for 3G/4G services. 
However, he was not able to disclose the 3G services’ tariff saying that the rates are being planned to offer customers. Naqi, rejecting any discrimination between postpaid and prepaid customers said, “Zong will offer 3Gor 4G services simultaneously for its both prepaid and postpaid users”. 
He believed that the company will commercialise the 3G /4G services fully in the major cities of Pakistan like Lahore, Islamabad and Karachi in next three to four years.
Despite the fact that 4G technology costs a lot to consumer, the experts believed that Zong is the only company which can offer 4G technology in reasonable prices, thus it is expected that huge inactive subscribers’ base of the Zong will likely to be active if the company uses wise an d effective advertising strategy.

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Aaj Kal