LAHORE: Operating in more than 11 countries now, online vehicle retailers Carmudi have hit Pakistan, making car purchase just a click away. What began tentatively last year, has blossomed into becoming a roaring sensation with all those interested in purchasing vehicles.
Carmudi was founded in 2013 and is currently available in Bangladesh, Indonesia, Mexico, Myanmar, Nigeria, Ghana, Cameroon, Vietnam, Pakistan, UAE and Philippines, with launches in other countries currently in the pipeline. The vehicle marketplace offers buyers the ideal platform to find cars, motorcycles and commercial vehicles online.
Carmudi Global Co-Founder Stefan Haubold spoke exclusively to Daily Times about venturing into the cyber business, its sustainability and his outlook and optimism on the company’s overall success and future.
Haubold comes across as a dynamic, energetic, optimistic and an extremely hard working person, enjoying the corporate world with all its challenges. “I wouldn’t say Carmudi has overcome all challenges and hurdles in a year’s time. We are still in that phase where we’re dealing with some of the inevitable challenges. Despite those challenges, we are operational in more than 11 countries now and that too successfully,” Haubold says.
“The car dealers are getting more traffic out of it. We’re working in a chain, connecting buyers and sellers along the way,” the entrepreneur says further.
Where shopping for clothes, shoes, accessory and even food was made available online off late, vehicle purchasing is a cherry on top of the huge cyber market. Genuinely impressed by the venture, I ask Haubold who is behind the website functioning. “We have an entire team in Pakistan for Carmudi.pk. Other than their routine functions, they also do repeated rounds of the website, checking for updates and orders. It’s 24/7 and we have a great and an efficient team,” he answers.
Haubold beams with pride while talking about how well Carmudi is doing, not just in Pakistan so far but all the 11 countries it’s operating in. “We’ve had great feedback. Initiated by the Germany-based Rocket Internet, we indeed have a different market for vehicles in the parent country. We try to operate centrally, where management would be easier.”
Being a former Roland Berger executive assistant, Roland Berger Strategy Consultants senior consultant as well as the co-founder and managing director for ePetWorld GMBH, Haubold is now the co-founder and global managing director of Carmudi. He is successful and enterprising and has a firm grasp of the concepts involved in entrepreneurship. The business indeed, is in good hands, without a shadow of a doubt!
“We hope to be the number one online business in another five years and also the number dealers for all vehicle manufacturers,” Haubold promises.
Speaking on behalf of the entire team and the rest of the co-founders of Carmudi, Haubold knows company’s strengths and weaknesses well and is not afraid to accept the challenges. “In future, in order to evolve efficiently and effectively more, we need to change harmful habits we might fall prey to, step up quality control further and also educate ourselves more on the techniques involved for the future successful running of Carmudi.”
The facts and figures are in – Carmudi is already the world’s largest online vehicle marketplace operating in Latin America, Africa and Asia. Expansions into further markets on those continents will follow shortly. The buzz around Carmudi.pk has been incredible. This online marketplace for vehicles certainly lived up to the hype when its soft launch took place earlier this month in Pakistan, attended by media and automobile/motorsports enthusiasts. The average sales growth in three months for Carmudi.pk is around 120 percent.
“Carmudi aims at being the number one car classifieds marketplace in all of its markets with a string focus on quality and high degree of user engagement,” Haubold added.
“We aim to be more customer centric and globally and locally active,” the Germany-based entrepreneur concluded.
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