Karachi: GolinHarris expands its Asian footprint with a move into the ‘frontier economies’ by opening of an office in Karachi through a partnership with Lowe & Rauf Pakistan, part of Lowe Worldwide. The agency, which will be branded as GolinHarris Pakistan, has been set-up entirely in the new g4 way and will offer fully integrated digital campaigns from day one.
The agency starts with a team of five, led by country head, Fareshteh Aslam, and it has already won work with several Unilever brands.
“I have worked in the media and communications for over 15 years,” said Fareshteh Aslam, GolinHarris Pakistan, “and the g4 way of working is already proving very attractive to clients especially those looking to integrate social media, digital, print media and advertising to make their brands relevant and engaging all year round.”
Unlike other agencies GolinHarris organizes its teams around four like-minded communities of specialists, g4, called strategists, creators, connectors and catalysts. These specialists work together to build integrated campaigns that bring clients the boldest insights, the brightest ideas and the broadest engagement.
“PR as a standalone discipline is evolving rapidly here in Pakistan and this is being fuelled by the realization that its real power comes when you integrate it as part of your marketing campaigns. This is what is so exciting about our partnership with GolinHarris and is what we believe gives us a unique proposition in the market,” comments Khalid Rauf, CEO of Lowe & Rauf Pakistan. This latest move comes after recent announcements of partnerships in China, with Magic Group, and in India, with Lowe Lintas, and is further evidence of GolinHarris’s commitment to growth in Asia.
“Pakistan is an extremely vibrant and exciting market and to have such a great partnership with Lowe & Rauf means that we can draw upon all their creative and strategic expertise to bring something new and fresh to businesses here,” explains Jonathan Hughes, International President for GolinHarris. “I can’t wait to see the innovative and award-winning work I am confident this team will produce.”
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