KARACHI: Pakistan Telecommunication Company Limited (PTCL) launched an online education programme ‘Illuminating Learning Movement (ILM)’ aimed at providing customised and interactive e-learning solutions to underprivileged students.
Ahsan Iqbal Federal Minister for Planning, Development and Reform lauded PTCL for its efforts in contemplating social responsibility. He said this programme would contribute immensely towards promoting e-learning in Pakistan. Information and Communication Technology innovations offer great opportunities for the talented youth to transform Pakistan into an information and digital super power and create a society with equal opportunities for everyone. Iqbal was of the view Vision 2025, set to launch on August 11 would provide a road map for Pakistan to strive forward and meet the challenges of future with immense strength. He said the world has witnessed a knowledge revolution in which models and paradigm of learning has changed. He said, “Learning was based on pen learning at one time. It is now redundant. Today is the age of computer literacy.” He said government was working to enable all the members of society to benefit from this change and for very purpose the government has distributed laptops.
We distributed laptops on merit. Laptop is not leisure but a necessity item these days. I never realised what the eventual benefit of laptops would be until I hosted young IT entrepreneurs. 75 percent of the entrepreneurs were those who were beneficiaries of the laptop scheme earning good amount.The programme is being launched in collaboration with Click2Learn, which is a comprehensive adaptive online education platform. The initiative, in the preliminary phase, shall enable 5,000 talented and underprivileged students to access and benefit from this customised platform of Click2Learn.This initiative by PTCL is in alignment with the Prime Ministers’ Youth Development Programme, enabling youth and marginalised communities to get e-learning education opportunities, resulting in employment and economic empowerment. Walid Irshaid President and CEO PTCL said, “Development of youth is the single most contributing factor towards national prosperity and growth of the country. We at PTCL strongly believe in playing our active role in contributing towards the society and this cause. Providing learning opportunities to talented youth shall enable them to enhance their development and skill base for future endeavors”.Renowned writer and poet Amjad Islam Amjad and social activist Sohail Zimdani also attended the event and expressed their views on the significance of corporate values and its linkage with organisational success and economic prosperity. Syed Mazhar Hussain Chief Human Resources Officer PTCL highlighted PTCL’s transformative role to achieve excellence both at organisational and community level by promoting a value driven culture within the organisation and by offering advanced digital learning platforms to uplift the educational standards for country’s youth.
A cultural transformation programme ‘Living PTCL Values’ was also initiated at the occasion aimed at improving organisational performance.
The objective of this cultural transformation initiative is to develop PTCL into a value-driven organisation, where core values are translated and reflected upon into employees’ attitude and behaviors to ultimately impact the organisational performance.
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